Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Weather and the psychology of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
more ...
less ...
Online availability
All
Undetermined
230
Free
11
Type of publication
All
Article
387
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
392
Aufsatz in Zeitschrift
392
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
392
Author
All
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
1,996
Journal of retailing and consumer services
1,934
IZA Discussion Papers
940
MPRA Paper
915
International journal of consumer studies
766
Discussion paper series / IZA
753
NBER working paper series
752
International journal of hospitality management
726
Psychology & marketing
662
IZA Discussion Paper
633
Working paper / National Bureau of Economic Research, Inc.
631
CESifo Working Paper
622
CESifo working papers
603
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER Working Paper
534
CESifo Working Paper Series
469
Management science : journal of the Institute for Operations Research and the Management Sciences
446
NBER Working Papers
395
Asia Pacific journal of marketing and logistics
392
Journal of economic psychology : research in economic psychology and behavioral economics
381
Journal of economic behavior & organization : JEBO
378
SpringerLink / Bücher
360
Working Paper
358
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
The journal of brand management : an international journal
355
Working paper
355
European journal of marketing : EJM
347
Economics Papers from University Paris Dauphine
331
Journal of international consumer marketing
320
Discussion paper
316
Journal of travel and tourism marketing
316
Journal of business ethics : JOBE
312
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
301
Marketing letters : a journal of research in marketing
299
Tourism management : research, policies, practice
296
Journal of marketing communications
295
more ...
less ...
Source
All
ECONIS (ZBW)
392
Showing
1
-
10
of
392
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Profiling behavioral pricing research in marketing
Somervuori, Outi
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 462-474
Persistent link: https://www.econbiz.de/10010429341
Saved in:
2
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
3
The behavioral aspects of pricing
Maxwell, Sarah M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566001
Saved in:
4
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
5
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
6
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
7
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
8
Pricing practices in Victorian America: evidence from a satirical point of view
Holden, Alfred C.
;
Rothenberger, Sandra
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 135-142
Persistent link: https://www.econbiz.de/10003993639
Saved in:
9
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
10
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
