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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
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111
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111
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65
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53
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Brand extension
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Guzman, Francisco
11
Veloutsou, Cleopatra
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Christodoulides, George
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Fetscherin, Marc
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Paswan, Audhesh K.
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Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Baumgarth, Carsten
3
Broyles, S. Allen
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Coker, Kesha K.
3
De Chernatony, Leslie
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Jung Eun
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Maxwell, Sarah
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Urde, Mats
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Wallace, Elaine
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Ahmad, Fayez
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Alpert, Frank
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Azar, Salim L.
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Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
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The journal of product & brand management
Journal of business research : JBR
2,506
Journal of retailing and consumer services
2,101
International journal of hospitality management
876
SpringerLink / Bücher
825
International journal of consumer studies
777
Psychology & marketing
736
The journal of brand management : an international journal
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
Industrial marketing management : the international journal for industrial and high-tech firms
549
European Journal of Marketing
542
NBER working paper series
538
Working paper / National Bureau of Economic Research, Inc.
457
Asia Pacific journal of marketing and logistics
456
European journal of marketing : EJM
446
Tourism management : research, policies, practice
441
Journal of Consumer Marketing
425
Journal of travel and tourism marketing
424
Journal of marketing management : MM
421
Journal of marketing research : JMR
404
Journal of marketing
403
NBER Working Paper
395
Journal of the Academy of Marketing Science
390
The journal of services marketing
383
Management science : journal of the Institute for Operations Research and the Management Sciences
379
Journal of retailing
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
357
Journal of Product & Brand Management
356
Journal of strategic marketing
347
Journal of marketing communications
346
The service industries journal
345
Cogent business & management
341
Marketing letters : a journal of research in marketing
339
International journal of contemporary hospitality management
337
Journal of international consumer marketing
336
Marketing intelligence & planning
334
International journal of retail & distribution management
330
Journal of fashion marketing and management
327
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
323
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ECONIS (ZBW)
506
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1
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
4
This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Davis, Svetlana V.
;
Dacin, Peter A.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1125-1139
Persistent link: https://www.econbiz.de/10013429063
Saved in:
5
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
6
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna
;
Kara, Selcan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
Saved in:
7
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
8
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
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