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Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.; Tseng, Timmy H.; Lee, Crystal T. - In: The journal of product & brand management 32 (2023) 4, pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
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Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy; Shaikh, Ateeque - In: The journal of product & brand management 31 (2022) 7, pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
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This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Davis, Svetlana V.; Dacin, Peter A. - In: The journal of product & brand management 31 (2022) 7, pp. 1125-1139
Persistent link: https://www.econbiz.de/10013429063
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene; Sharma, Piyush; Kingshott, Russel PJ; … - In: The journal of product & brand management 31 (2022) 6, pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
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Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna; Kara, Selcan - In: The journal of product & brand management 31 (2022) 6, pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210
Persistent link: https://www.econbiz.de/10011378278