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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
296
Markenimage
296
Brand
200
Markenartikel
198
Beziehungsmarketing
109
Relationship marketing
109
Social Web
64
Social web
64
Internet marketing
53
Online-Marketing
53
Luxury goods
41
Luxusgüter
41
Emotion
37
Marketing management
37
Advertising effects
36
Marketingmanagement
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Werbewirkung
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Brand loyalty
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Preismanagement
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Pricing strategy
31
USA
28
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United States
27
Viral marketing
26
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Markentreue
25
Corporate Social Responsibility
23
Corporate social responsibility
23
Personality psychology
22
Persönlichkeitspsychologie
22
Confidence
20
Vertrauen
20
Brand extension
19
Markentransfer
19
Customer satisfaction
18
Kundenzufriedenheit
18
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Sammelwerk
9
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English
494
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Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Baumgarth, Carsten
3
Coker, Kesha K.
3
De Chernatony, Leslie
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Jung Eun
3
Liu, Xin
3
Maxwell, Sarah
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Urde, Mats
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Ahmad, Fayez
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
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The journal of product & brand management
Journal of business research : JBR
2,221
Journal of retailing and consumer services
1,974
NBER working paper series
1,168
Working paper / National Bureau of Economic Research, Inc.
988
NBER Working Paper
825
International journal of consumer studies
774
Finance research letters
773
SpringerLink / Bücher
766
International journal of hospitality management
757
Psychology & marketing
685
The journal of brand management : an international journal
644
International review of financial analysis
620
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Journal of banking & finance
559
Applied economics
548
Pacific-Basin finance journal
538
Management science : journal of the Institute for Operations Research and the Management Sciences
505
Applied economics letters
477
Discussion paper / Centre for Economic Policy Research
447
International review of economics & finance : IREF
436
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
399
Journal of marketing research : JMR
377
Applied financial economics
362
Research in international business and finance
362
Journal of marketing management : MM
359
Cogent business & management
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of international financial markets, institutions & money
349
Journal of financial economics
348
Journal of travel and tourism marketing
344
Journal of economic behavior & organization : JEBO
343
The journal of finance : the journal of the American Finance Association
340
Tourism management : research, policies, practice
338
Economic modelling
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
IMF Working Papers
331
Journal of marketing
331
Journal of international consumer marketing
329
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ECONIS (ZBW)
494
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494
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1
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
2
A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
3
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
4
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
5
Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
Saved in:
6
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
7
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
Brand awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
10
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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