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~isPartOf:"The journal of product & brand management"
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Brand management
386
Markenführung
386
Consumer behaviour
285
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Brand image
280
Markenimage
280
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Personality psychology
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Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Merrilees, Bill
3
Odoom, Raphael
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Paswan, Audhesh K.
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Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
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Bhaduri, Gargi
2
Botero, Isabel
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Brexendorf, Tim Oliver
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Broyles, S. Allen
2
Centeno-Velázquez, Edgar
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dunes, Mathieu
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Dwivedi, Abhishek
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Faßnacht, Martin
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Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hakala, Ulla
2
Henseler, Jörg
2
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The journal of product & brand management
SpringerLink / Bücher
1,085
Journal of business research : JBR
891
The journal of brand management : an international journal
561
Springer eBook Collection
369
Journal of retailing and consumer services
298
Strategic management journal
260
Industrial marketing management : the international journal for industrial and high-tech firms
234
Gabler Edition Wissenschaft
202
Technological forecasting & social change : an international journal
198
Long range planning : LRP ; international journal of strategic management
184
Harvard business review : HBR
180
European Sport management quarterly : ESMQ
166
Harvard-Business-Manager : das Wissen der Besten
166
Europäische Hochschulschriften / 5
165
Journal of business strategy
154
Research
153
Journal of sport management : the official journal of the North American Society of Sport Management
152
Springer eBook Collection / Business and Economics
151
Business horizons
149
Journal of strategic marketing
149
International journal of hospitality management
148
Sport management review
146
European journal of marketing : EJM
143
Business strategy and the environment
133
International journal of sport management and marketing : IJSMM
131
Management decision : MD
126
Journal of strategy and management
124
Strategy & leadership : a publication of Strategic Leadership Forum
119
Marketing intelligence & planning
115
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
112
Journal of business ethics : JOBE
110
Journal of marketing communications
109
Journal of marketing management : MM
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Cogent business & management
103
Premier reference source
103
Journal of the Academy of Marketing Science
98
California management review
95
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ECONIS (ZBW)
387
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1
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387
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1
How customer and product orientations shape political brands
Bigi, Alessandro
;
Treen, Emily
;
Bal, Anjali
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
Saved in:
2
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
3
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
4
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
5
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
6
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
7
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
8
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
9
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
10
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
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