//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of Personality on Impu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
more ...
less ...
Online availability
All
Undetermined
231
Free
11
Type of publication
All
Article
388
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
392
Aufsatz in Zeitschrift
392
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
393
Author
All
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
2,030
Journal of retailing and consumer services
1,933
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1,178
NBER working paper series
1,019
Policy research working paper : WPS
926
Working paper / National Bureau of Economic Research, Inc.
899
NBER Working Paper
812
International journal of consumer studies
768
Intereconomics : review of European economic policy
750
International journal of hospitality management
727
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
IMF working papers
575
SpringerLink / Bücher
515
World Bank E-Library Archive
500
Journal of development economics
499
ILO Working Papers
448
World Bank Policy Research Working Paper
441
Discussion paper / Centre for Economic Policy Research
440
Asia Pacific journal of marketing and logistics
396
Working paper
396
European Journal of Marketing
389
Food policy : economics planning and politics of food and agriculture
381
IMF working paper
376
Journal of Consumer Marketing
367
The journal of brand management : an international journal
355
European journal of marketing : EJM
354
Technological forecasting & social change : an international journal
352
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Revue tiers monde
343
Discussion paper series / IZA
341
The journal of development studies : JDS
340
Cogent business & management
326
Journal of travel and tourism marketing
326
Journal of international consumer marketing
323
Journal of international development : the journal of the Development Studies Association
323
Applied economics
321
more ...
less ...
Source
All
ECONIS (ZBW)
393
Showing
1
-
10
of
393
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
3
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
4
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
5
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
6
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
7
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
8
Pricing practices in Victorian America: evidence from a satirical point of view
Holden, Alfred C.
;
Rothenberger, Sandra
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 135-142
Persistent link: https://www.econbiz.de/10003993639
Saved in:
9
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
10
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->