Narrow search
Showing 1 - 10 of 508
Cover Image
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Cover Image
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch; Beise-Zee, Rian - In: The journal of product & brand management 24 (2015) 7, pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Cover Image
Brand love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki; Munnukka, Juha; Kiuru, Katrine - In: The journal of product & brand management 25 (2016) 6, pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Cover Image
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Cover Image
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong; Liu, Shih Hao; Maertz, Carl P.; Singh, … - In: The journal of product & brand management 32 (2023) 7, pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Cover Image
Tickle me on WeChat moments : the role of brand love
Khan, Jashim; Pelet, Jean-Eric; Zamani, Somayeh - In: The journal of product & brand management 31 (2022) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Cover Image
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna; Wallace, Elaine - In: The journal of product & brand management 24 (2015) 4, pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Cover Image
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Cover Image
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing; Mundel, Juan - In: The journal of product & brand management 31 (2022) 2, pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Cover Image
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni; Dang Huu Phuc; Nguyen, Tessa Tien; … - In: The journal of product & brand management 32 (2023) 4, pp. 618-631
Persistent link: https://www.econbiz.de/10014281359