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~isPartOf:"The journal of product & brand management"
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The Effect of Celebrity Endors...
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Brand management
386
Markenführung
386
Consumer behaviour
287
Konsumentenverhalten
287
Brand image
281
Markenimage
281
Brand
194
Markenartikel
192
Beziehungsmarketing
101
Relationship marketing
101
Social Web
57
Social web
57
Internet marketing
46
Online-Marketing
46
Advertising effects
34
Werbewirkung
34
Brand loyalty
33
Emotion
32
Marketing management
32
Marketingmanagement
32
Luxury goods
25
Luxusgüter
25
Markentreue
25
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25
Corporate Social Responsibility
21
Corporate social responsibility
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21
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19
Virales Marketing
19
Brand extension
16
Brand love
16
Confidence
16
Markentransfer
16
Personality psychology
16
Persönlichkeitspsychologie
16
Vertrauen
16
Brand trust
15
Corporate reputation
15
Customer integration
15
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7
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391
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Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
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Dunes, Mathieu
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2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hakala, Ulla
2
Henseler, Jörg
2
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The journal of product & brand management
The Indian economic journal
1,238
The Indian journal of economics
1,164
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
933
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
887
Working Papers / eSocialSciences
865
Journal of business research : JBR
850
The Asian economic review : journal of the Indian Institute of Economics
795
Economic developments in India : quarterly update : analysis, reports, policy documents
738
Indian journal of agricultural economics
664
Discussion paper series / IZA
613
SpringerLink / Bücher
600
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
593
The journal of brand management : an international journal
567
Working paper
529
NBER working paper series
527
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
515
MPRA Paper
502
Economic affairs : quarterly journal of economics
501
Working paper / National Bureau of Economic Research, Inc.
458
NBER Working Paper
419
Global business review
415
Policy research working paper : WPS
392
Margin : quarterly journal of the National Council of Applied Economic Research
390
International journal of Indian culture and business management
387
Praj̄nȧn : journal of social and management sciences
379
IZA Discussion Paper
377
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
371
IZA Discussion Papers
358
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
352
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
350
Journal of retailing and consumer services
333
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
298
Working papers / National Institute of Public Finance and Policy
297
Occasional papers / Reserve Bank of India
294
Working paper / Indian Institute of Management, Ahmedabad
292
Papers read at the ... annual conference of the Indian Economic Association
284
Journal of development economics
282
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ECONIS (ZBW)
391
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391
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1
Celebrity endorsements and branding strategies : event study from
India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
2
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
3
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
4
In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesús
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
Saved in:
5
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
6
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
7
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
8
Love the star, love the
team
? : the spillover effect of athlete sub brand to
team
brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
10
Brand trust : a cross-national validation in Germany,
India
, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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