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How source of funds affects buyer's judgments of price fairness and subsequent response
Nguyen, Adam; Meng, Juan - In: The journal of product & brand management 25 (2016) 7, pp. 710-720
Persistent link: https://www.econbiz.de/10011616267
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Transparency in pricing and its effect on perceived price fairness
Ferguson, Jodie L.; Ellen, Pam Scholder - In: The journal of product & brand management 22 (2013) 5/6, pp. 404-412
Persistent link: https://www.econbiz.de/10010225112
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Perceived price fairness and price decay in the DVD market
Cockrill, Antje; Goode, Mark M. H. - In: The journal of product & brand management 19 (2010) 5, pp. 367-374
Persistent link: https://www.econbiz.de/10008658561
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It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan; Monroe, Kent B. - In: The journal of product & brand management 26 (2017) 3, pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
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An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 25 (2016) 7, pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
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Green consumer behavior : being good or seeming good?
Aagerup, Ulf; Nilsson, Jonas - In: The journal of product & brand management 25 (2016) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok; Baeck, Sunmee - In: The journal of product & brand management 25 (2016) 6, pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
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The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco; Davis, Donna - In: The journal of product & brand management 26 (2017) 5, pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026