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Using the theory of planned behaviour to understand brand love
Hegner, Sabrina; Fenko, Anna; Teravest, Annemiek - In: The journal of product & brand management 26 (2017) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
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Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle; Al-Kwifi, Sam O.; Ahmed, Zafar U. - In: The journal of product & brand management 26 (2017) 2, pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
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Do you consider buying a counterfeit? : new evidence from the theory of planned behaviour and cognitive dissonance theory
Garas, Sally Raouf Ragheb; Mahran, Amira Fouad Ahmed; … - In: The journal of product & brand management 32 (2023) 4, pp. 544-565
Persistent link: https://www.econbiz.de/10014281354
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Comparisons of media types and congruence in positioning of service brands
Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
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The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco; Davis, Donna - In: The journal of product & brand management 26 (2017) 5, pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
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Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula; Krystallis, Athanasios; Engelgreen, Charlotte - In: The journal of product & brand management 26 (2017) 6, pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
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Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar; Purani, Keyoor - In: The journal of product & brand management 23 (2014) 7, pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
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Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David; Abadi, Sarah - In: The journal of product & brand management 31 (2022) 8, pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467