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~isPartOf:"The journal of product & brand management"
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Social Web
68
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Brand management
65
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Online-Marketing
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Wallace, Elaine
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Morgan-Thomas, Anna
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Paswan, Audhesh K.
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Stavros, Constantino
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Veloutsou, Cleopatra
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The journal of product & brand management
Journal of business research : JBR
623
SpringerLink / Bücher
577
Technological forecasting & social change : an international journal
253
Journal of retailing and consumer services
252
Springer eBook Collection
216
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
Journal of Food Distribution Research
208
Industrial marketing management : the international journal for industrial and high-tech firms
204
International journal of internet marketing and advertising : IJIMA
157
Journal of marketing management : MM
151
Information systems research : ISR
145
Europäische Hochschulschriften / 5
142
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Management Science
133
Tourism management : research, policies, practice
131
Journal of Agricultural and Applied Economics
130
Journal of marketing
119
Journal of management information systems : JMIS
118
Psychology & marketing
116
Business horizons
113
European journal of marketing : EJM
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Journal of marketing education : JME
99
International journal of hospitality management
95
Journal of marketing communications
95
Journal of travel and tourism marketing
95
Springer eBook Collection / Business and Economics
95
International Food and Agribusiness Management Review
94
Journal of the Academy of Marketing Science
93
Journal of strategic marketing
91
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
89
Marketing intelligence & planning
87
Cogent business & management
86
International journal of consumer studies
84
Lehrbuch
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Research
82
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ECONIS (ZBW)
83
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1
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and
lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
4
Consumer reaction to price increase : an investigation in gasoline industry
Paswan, Audhesh K.
;
Crawford, John C.
;
Ngamsiriudom, Waros
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 220-229
Persistent link: https://www.econbiz.de/10010393859
Saved in:
5
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
6
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
7
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
8
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
9
Transforming celebrities through social media : the role of authenticity and emotional attachment
Kowalczyk, Christine M.
;
Pounders, Kathrynn R.
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10011607046
Saved in:
10
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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