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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera - In: The journal of product & brand management 32 (2023) 3, pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui; Kang, Jiyun - In: The journal of product & brand management 33 (2024) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E. - In: The journal of product & brand management 23 (2014) 7, pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin; Hu, Michael Y.; Grimm, Pamela E. - In: The journal of product & brand management 19 (2010) 5, pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
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Searching for boundary conditions for successful brand extensions
Jung, Kwon; Tey, Leslie - In: The journal of product & brand management 19 (2010) 4, pp. 276-285
Persistent link: https://www.econbiz.de/10008658572
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097