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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
74
Konsumentenverhalten
74
Brand management
72
Markenführung
72
Brand image
58
Markenimage
58
Internet marketing
55
Online-Marketing
55
Brand
44
Social Web
44
Social web
44
Markenartikel
43
Advertising effects
38
Werbewirkung
38
Beziehungsmarketing
26
Relationship marketing
26
Social media
22
Viral marketing
14
Virales Marketing
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Advertising
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Werbung
12
Online retailing
9
Online-Handel
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Celebrity endorsement
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Celebrity-Werbung
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Customer integration
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Emotion
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Facebook
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Marketing management
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Marketingmanagement
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Brand loyalty
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Experiment
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Kennedy, Eric
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Stavros, Constantino
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Torres, Anna
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Blankson, Charles
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Brunner, Christian Boris
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The journal of product & brand management
Journal of business research : JBR
536
Journal of advertising research
457
Journal of advertising : official publication of the American Academy of Advertising
313
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
279
International journal of advertising : the review of marketing communications
275
Journal of retailing and consumer services
265
International journal of internet marketing and advertising : IJIMA
218
SpringerLink / Bücher
197
Journal of advertising
183
Journal of promotion management : JPM
176
Psychology & marketing
172
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
162
European Journal of Marketing
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of Consumer Marketing
143
European journal of marketing : EJM
127
Journal of marketing
126
Journal of promotion management : innovations in planning and applied research
126
International journal of hospitality management
120
Journal of marketing research : JMR
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Tourism management : research, policies, practice
101
Springer eBook Collection
99
Marketing letters : a journal of research in marketing
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
92
International journal of electronic marketing and retailing : IJEMR
91
Marketing Science
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
Business horizons
84
Marketing : ZFP ; journal of research and management
84
Young Consumers
84
Health marketing quarterly
83
European journal of operational research : EJOR
82
Journal of internet commerce
82
Journal of current issues and research in advertising : JCIRA
80
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ECONIS (ZBW)
87
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87
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1
Comparisons of media types and congruence in positioning of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
2
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native
advertising
effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
3
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and
advertising
placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
Consumer recall of brand versus product banner ads
Steenberg, Eric van
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 452-464
Persistent link: https://www.econbiz.de/10009682683
Saved in:
6
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
7
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
Effects of promotional-based
advertising
on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
9
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
10
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
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