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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
173
Markenartikel
171
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
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45
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Luxusgüter
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Advertising effects
33
Emotion
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Brand loyalty
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Preismanagement
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Marketingmanagement
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Virales Marketing
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Markentreue
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Social media
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Vertrauen
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Consumer behavior
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Corporate Social Responsibility
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Corporate social responsibility
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Customer satisfaction
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Kundenzufriedenheit
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Product quality
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
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The journal of product & brand management
Journal of business research : JBR
2,048
Journal of retailing and consumer services
1,944
Journal of economic behavior & organization : JEBO
1,641
Discussion paper series / IZA
1,469
NBER working paper series
1,230
IZA Discussion Papers
1,135
IZA Discussion Paper
1,000
CESifo working papers
994
Working paper / National Bureau of Economic Research, Inc.
975
NBER Working Paper
933
International journal of consumer studies
769
Journal of economic psychology : research in economic psychology and behavioral economics
736
International journal of hospitality management
730
Management science : journal of the Institute for Operations Research and the Management Sciences
726
Psychology & marketing
684
Experimental economics : a journal of the Economic Science Association
660
Journal of behavioral and experimental economics
633
MPRA Paper
629
Games and economic behavior
628
Economics letters
607
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
Discussion paper / Tinbergen Institute
593
Working paper
521
CESifo Working Paper
505
Discussion paper
491
Discussion paper / Centre for Economic Policy Research
426
CESifo Working Paper Series
414
SpringerLink / Bücher
403
Working Paper
395
Asia Pacific journal of marketing and logistics
393
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
389
Journal of marketing research : JMR
382
European Journal of Marketing
375
Journal of Consumer Marketing
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
The journal of brand management : an international journal
358
European economic review : EER
357
The American economic review
356
European journal of marketing : EJM
351
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ECONIS (ZBW)
396
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1
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10
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396
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1
Sonic logos : can sound influence willingness to pay? Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand
Krishnan, Vijaykumar
;
Kellaris, James J.
;
Aurand, Timothy W.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 275-284
Persistent link: https://www.econbiz.de/10009625109
Saved in:
2
Consumer culture brand positioning strategies : an experimental investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007095
Saved in:
3
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
4
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
5
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
Saved in:
6
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
7
How source of funds affects buyer's judgments of price fairness and subsequent response
Nguyen, Adam
;
Meng, Juan
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 710-720
Persistent link: https://www.econbiz.de/10011616267
Saved in:
8
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
Saved in:
9
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
10
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
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