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Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: The journal of product & brand management 31 (2022) 6, pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
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Brand tribalism : a anthropological perspective
Taute, Harry A.; Sierra, Jeremy - In: The journal of product & brand management 23 (2014) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
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Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.; Marin, Alejandra Marin - In: The journal of product & brand management 31 (2022) 4, pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
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Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.; Chen, Weifeng - In: The journal of product & brand management 25 (2016) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
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National culture and inter-tier price competition
Sivakumar, K. - In: The journal of product & brand management 23 (2014) 2, pp. 131-138
Persistent link: https://www.econbiz.de/10010384241
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Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim; Aldabbas, Hazem; Juusola, Katariina - In: The journal of product & brand management 32 (2023) 8, pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10011548775