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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
288
Markenführung
288
Brand image
246
Markenimage
246
Brand
174
Markenartikel
172
Beziehungsmarketing
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Relationship marketing
98
Social Web
57
Social web
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Internet marketing
47
Online-Marketing
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Advertising effects
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Werbewirkung
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Luxury goods
35
Luxusgüter
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Emotion
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Brand loyalty
32
Preismanagement
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Pricing strategy
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Marketing management
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Marketingmanagement
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Virales Marketing
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Markentreue
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Social media
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
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Product quality
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Produktqualität
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USA
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Brand love
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Corporate Social Responsibility
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
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The journal of product & brand management
Journal of business research : JBR
2,081
Economisch statistische berichten : ESB
2,005
Journal of retailing and consumer services
1,953
International journal of consumer studies
773
NBER working paper series
767
International journal of hospitality management
742
Psychology & marketing
723
Working paper / National Bureau of Economic Research, Inc.
651
Discussion paper / Tinbergen Institute
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER Working Paper
583
Discussion paper series / IZA
537
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
450
SpringerLink / Bücher
422
SEO-rapport
402
Asia Pacific journal of marketing and logistics
400
European journal of marketing : EJM
387
Journal of advertising research
379
Journal of marketing research : JMR
372
Management science : journal of the Institute for Operations Research and the Management Sciences
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of marketing communications
353
The journal of brand management : an international journal
352
CESifo working papers
350
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
330
Journal of marketing management : MM
325
Journal of travel and tourism marketing
325
IZA Discussion Paper
322
Applied economics
321
Tourism management : research, policies, practice
316
Discussion paper / Centre for Economic Policy Research
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
314
Marketing letters : a journal of research in marketing
313
IZA Discussion Papers
311
Journal of retailing
311
Tinbergen Institute Discussion Paper
310
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ECONIS (ZBW)
398
Showing
1
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10
of
398
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1
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
2
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
3
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
4
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
5
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
6
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
7
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
8
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
9
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
10
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
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