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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
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The effects of lower prices on perceptions of brand quality : a choice task perspective
DelVeccio, Devon; Puligadda, Sanjay - In: The journal of product & brand management 21 (2012) 6, pp. 465-474
Persistent link: https://www.econbiz.de/10009682680
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Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali; Liu, Hancheng - In: The journal of product & brand management 32 (2023) 2, pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
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Peak-end pizza : prices delay evaluations of quality
Just, David; Sigirci, Ozge; Wansink, Brian - In: The journal of product & brand management 24 (2015) 7, pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Green consumer behavior : being good or seeming good?
Aagerup, Ulf; Nilsson, Jonas - In: The journal of product & brand management 25 (2016) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
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The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo; Eom, Hyo Jin; Spence, Charles - In: The journal of product & brand management 31 (2022) 3, pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
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When creative consumers go green : understanding consumer upcycling
Wilson, Matthew - In: The journal of product & brand management 25 (2016) 4, pp. 394-399
Persistent link: https://www.econbiz.de/10011607676
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Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal; Dwivedi, Abhishek; Nayeem, Tahmid - In: The journal of product & brand management 32 (2023) 7, pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394