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Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: The journal of product & brand management 24 (2015) 5, pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Wei, Xiaoyong; Jung, Sojin - In: The journal of product & brand management 31 (2022) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
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Private and national brand consumers' images of fashion stores
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
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Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali; Liu, Hancheng - In: The journal of product & brand management 32 (2023) 2, pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael; Hickman, Thomas M. - In: The journal of product & brand management 31 (2022) 5, pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
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Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera - In: The journal of product & brand management 32 (2023) 3, pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo; Kim, Sanghee - In: The journal of product & brand management 31 (2022) 4, pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno; Pontes, Nicolas; Czarnecka, Barbara; … - In: The journal of product & brand management 31 (2022) 7, pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018