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Responsive and Proactive Market Orientation and New-Product Success
Narver, John C.; Slater, Stanley F.; Maclachlan, Douglas L. - In: The journal of product innovation management : an … 21 (2004) 5, pp. 334-347
Persistent link: https://www.econbiz.de/10006245041
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Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type
Slater, Stanley F.; Mohr, Jakki J. - In: The journal of product innovation management : an … 23 (2006) 1, pp. 26-33
Persistent link: https://www.econbiz.de/10006229695
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PERSPECTIVE: First, Fast, and On-Time: The Path to Success. Or Is It?
Lambert, Denis; Slater, Stanley F. - In: The journal of product innovation management : an … 16 (1999) 5, pp. 427-438
Persistent link: https://www.econbiz.de/10006295587
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The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance link rid="fn6">*
Atuahene-Gima, Kwaku; Slater, Stanley F.; Olson, Eric M. - In: The journal of product innovation management : an … 22 (2005) 6, pp. 464-482
Persistent link: https://www.econbiz.de/10006233383