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The impact of new product launch strategies on competitive reaction in industrial markets
Debruyne, Marion; Rudy, Moenaert; Griffin, Abbie; Hart, … - In: The journal of product innovation management : an … 19 (2002) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10006267496
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Launch decisions and new product success: an empirical comparison of consumer and industrial products
Hultink, Erik Jan; Hart, Susan; Robben, Henry S.J.; … - In: The journal of product innovation management : an … 17 (2000) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10006291882
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Industrial New Product Launch Strategies and Product Development Performance
Hultink, Erik Jan; Griffin, Abbie; Hart, Susan; Robben, … - In: The journal of product innovation management : an … 14 (1997) 4, pp. 243-257
Persistent link: https://www.econbiz.de/10007368395
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The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance
Langerak, Fred; Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 21 (2004) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10006248535
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"Honey, Have You Seen Our Hamster?" Consumer Evaluations of Autonomous Domestic Products
Rijsdijk, Serge A.; Hultink, Erik Jan - In: The journal of product innovation management : an … 20 (2003) 3, pp. 204-216
Persistent link: https://www.econbiz.de/10006257263
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"Honey, Have You Seen Our Hamster?" Consumer Evaluations of Autonomous Domestic Products
Rijsdijk, Serge A.; Hultink, Erik Jan - In: The journal of product innovation management : an … 20 (2003) 3, pp. 204
Persistent link: https://www.econbiz.de/10006257264
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Launch decisions and competitive reactions: an exploratory market signaling study
Hultink, Erik Jan; Langerak, Fred - In: The journal of product innovation management : an … 19 (2002) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10006266481
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The effect of sales force adoption on new product selling performance
Hultink, Erik Jan; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 17 (2000) 6, pp. 435-450
Persistent link: https://www.econbiz.de/10006282183
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Launch strategy and new product performance: an empirical examination in the netherlands
Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 16 (1999) 6, pp. 545-556
Persistent link: https://www.econbiz.de/10006293314
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A Special Section of Articles Selected from Presentations at the 1997 PDMA International Research Conference - Retailer's Adoption Decision of New Consumer Durables
Hultink, Erik Jan; Thölke, Jürg M.; Robben, Henry S.J. - In: The journal of product innovation management : an … 16 (1999) 5, pp. 483-490
Persistent link: https://www.econbiz.de/10006295583