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Consumer research to focus R & D projects
Hauser, John R. - In: The journal of product innovation management : an … 1 (1984) 2, pp. 70-84
Persistent link: https://www.econbiz.de/10002844262
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Estimating market growth for new products : an analogical diffusion model approach
Thomas, Robert J. - In: The journal of product innovation management : an … 2 (1985) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10002920690
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Forecasting market size and market growth rates for new products
Twiss, Brian C. - In: The journal of product innovation management : an … 1 (1984) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10002938958
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Developing and using forecasting models of consumer durables : the case of color television
Bayus, Barry L. - In: The journal of product innovation management : an … 6 (1989) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001071290
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Success factors in product innovation : a selective review of the literature
Johne, Frederick Axel - In: The journal of product innovation management : an … 5 (1988) 2, pp. 114-128
Persistent link: https://www.econbiz.de/10001071322
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Forecasting sales of new contingent products : an application to the compact disc market
Bayus, Barry L. - In: The journal of product innovation management : an … 4 (1987) 4, pp. 243-255
Persistent link: https://www.econbiz.de/10001071326
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New product success : is it really controllable by managers in highly turbulent environments?
Droge, Cornelia; Calantone, Roger J.; Harmancioglu, Nukhet - In: The journal of product innovation management : an … 25 (2008) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10003678044
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Opportunities for innovation in social media analytics
Moe, Wendy W.; Schweidel, David A. - In: The journal of product innovation management : an … 34 (2017) 5, pp. 697-702
Persistent link: https://www.econbiz.de/10011803487