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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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The journal of product innovation management : an international publication of the Product Development & Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
European journal of marketing : EJM
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Applied economics
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
3
International series in quantitative marketing
3
Journal of marketing
3
Schmalenbach business review : sbr
3
European management journal
2
International journal of forecasting
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing : journal of research and management
2
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
2
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
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Working Paper
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ERIM report series research in management
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Economisch statistische berichten : ESB
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Erasmus University, Econometric Institute, Report
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European journal of marketing
1
European journal of operational research : EJOR
1
Fundamentals of marketing research ; Vol. 4
1
Fundamentals of marketing research ; Vol. 6
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing decision models
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaculty for Graduate Studies in Management, Report, R 70/7
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International series in quantitative marketing : ISQM
1
Italian journal of marketing : ITJM
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Journal für Betriebswirtschaft : management review quarterly
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Improving marketing's contribution to new product development
Drechsler, Wenzel
;
Natter, Martin
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10009723177
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Opinion leaders' role in innovation diffusion : a simulation study
Eck, Peter S. van
;
Jager, Wander
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10008933447
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