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A comparative study of pioneer entry decisions in the United States and China
Zhao, Yuzhen Lisa; Song, Michael; Parry, Mark E. - In: The journal of product innovation management : an … 31 (2014) 5, pp. 987-1003
Persistent link: https://www.econbiz.de/10010416902
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Linking innovation to design : consumer responses to visual product newness
Radford, Scott K.; Bloch, Peter H. - In: The journal of product innovation management : an … 28 (2011), pp. 208-220
Persistent link: https://www.econbiz.de/10009388489
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Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel; Aktekin, Tevfik - In: The journal of product innovation management : an … 32 (2015) 5, pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
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Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness
Lee, Ruby; Chen, Qimei; Hartmann, Nathaniel N. - In: The journal of product innovation management : an … 33 (2016) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10011599109
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Decomposing pioneer survival : implications for the order-of-entry effect
Wang, Qi; Xie, Jinhong - In: The journal of product innovation management : an … 31 (2014) 1, pp. 128-143
Persistent link: https://www.econbiz.de/10010233857
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Managing diffusion barriers when launching new products
Talke, Katrin; Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 4, pp. 537-553
Persistent link: https://www.econbiz.de/10003980065
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Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Rijsdijk, Serge A.; Langerak, Fred; Hultink, Erik J. - In: The journal of product innovation management : an … 28 (2011) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10008822520
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Commercializing technology innovation : learning from failures in high-tech markets
Chiesa, Vittorio; Frattini, Federico - In: The journal of product innovation management : an … 28 (2011) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10009160951
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Launch decisions and the early market survival of innovations : an empirical analysis of the Italian mobile value-added services (VAS) industry
Frattini, Frederico; Dell'Era, Claudio; Rangone, Andrea - In: The journal of product innovation management : an … 30 (2013), pp. 174-187
Persistent link: https://www.econbiz.de/10010211456
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The effects of brand strategy and technological uncertainty on pioneering advantage in the multigenerational product market
Chang, Dae Ryun; Park, Se-bum - In: The journal of product innovation management : an … 30 (2013) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10009703619