Heidenreich, Sven; Freisinger, Elena; Landau, Christian - In: The journal of product innovation management : an … 39 (2022) 6, pp. 824-846
In the past decade, a core assumption of research on business model innovation (BMI) has been its beneficial character …, which cross-fertilizes on the new product development (NPD) research stream of passive innovation resistance. We argue that … BMI, like any other type of innovation, imposes change on the customer, which endangers the status quo. As a result …
