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Intercultural service encounters (ICSE): an extended framework and empirical validation
Sharma, Piyush; Tam, Jackie L. M.; Kim, Namwoon - In: The journal of services marketing 26 (2012) 7, pp. 521-534
Persistent link: https://www.econbiz.de/10009672293
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Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush - In: The journal of services marketing 26 (2012) 5, pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
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Exploring customer reactions to offshore call centers : toward a comprehensive conceptual framework
Sharma, Piyush; Mathur, Rajiv; Dhawan, Abhinav - In: The journal of services marketing 23 (2009) 5, pp. 289-300
Persistent link: https://www.econbiz.de/10009525738
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Shopping motivation as a moderator in the retail service evaluation
Luk, Sherriff T. K.; Sharma, Piyush; Chen, Ivy S. N. - In: The journal of services marketing 27 (2013) 1, pp. 40-48
Persistent link: https://www.econbiz.de/10009723106
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Gender and age as moderators in the service evaluation process
Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: The journal of services marketing 26 (2012) 2, pp. 102-114
Persistent link: https://www.econbiz.de/10009568252
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Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations
Tam, Jackie L. M.; Sharma, Piyush; Kim, Namwoon - In: The journal of services marketing 30 (2016) 6, pp. 643-658
Persistent link: https://www.econbiz.de/10011635055
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Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Sharma, Piyush; Zhan, Wu - In: The journal of services marketing 29 (2015) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10011343392