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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
Russell-Bennett, Rebekah; Baron, Steve - In: The journal of services marketing 29 (2015) 6/7, pp. 421-424
Persistent link: https://www.econbiz.de/10011418232
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Conducting service research that matters
Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
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Exploring dualities of service innovation : implications for service research
Witell, Lars; Anderson, Laurel; Brodie, Roderick J.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
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"Futurizing" smart service : implications for service researchers and managers
Wuenderlich, Nancy V.; Heinonen, Kristina; Ostrom, Amy L.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 442-447
Persistent link: https://www.econbiz.de/10011418323
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Retrospective : a cross-sectional test of the effect and conceptualization of service value revisited
Cronin, J. J. - In: The journal of services marketing 30 (2016) 3, pp. 261-265
Persistent link: https://www.econbiz.de/10011524364
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Exploring customers' zone of tolerance for B2B professional service quality
Ho, Angus; Sharma, Piyush; Hosie, Peter J. - In: The journal of services marketing 29 (2015) 5, pp. 380-392
Persistent link: https://www.econbiz.de/10011387806
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Retrospective: "culture shocks" in inter-cultural service encounters?
Stauss, Bernd - In: The journal of services marketing 30 (2016) 4, pp. 377-383
Persistent link: https://www.econbiz.de/10011615445
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Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin; Ballantyne, David - In: The journal of services marketing 28 (2014) 5, pp. 374-379
Persistent link: https://www.econbiz.de/10010419908