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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
225
Relationship marketing
225
Customer satisfaction
147
Kundenzufriedenheit
147
Dienstleistungsqualität
145
Service quality
145
Customer service
54
Kundenservice
54
Dienstleistungssektor
45
Service industry
45
Emotion
38
Social Web
34
Social web
34
Customer integration
33
Kundenintegration
33
Services
32
USA
31
United States
31
Beschwerdemanagement
28
Complaint management
28
Dienstleistung
28
Dienstleistungsmarketing
28
Services marketing
28
Viral marketing
28
Virales Marketing
28
Customer experience
25
Einzelhandel
24
Retail trade
24
Satisfaction
24
Brand management
21
Markenführung
21
Betriebliche Wertschöpfung
20
Online retailing
20
Online-Handel
20
Value creation
20
Lieferantenmanagement
19
Supplier relationship management
19
Customer engagement
18
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Mattila, Anna S.
8
Sharma, Piyush
7
Harris, Lloyd C.
6
Klaus, Philipp
6
Daunt, Kate L.
4
Hollebeek, Linda D.
4
Rosenbaum, Mark
4
Aksoy, Lerzan
3
Alkire, Linda
3
Beatty, Sharon E.
3
Benoit, Sabine
3
Bruce, Helen L.
3
Burton, Jamie
3
Collier, Joel E.
3
Dagger, Tracey S.
3
Gil Saura, Irene
3
Gruber, Thorsten
3
Grönroos, Christian
3
Heinonen, Kristina
3
Holloway, Betsy Bugg
3
Jang, Soocheong
3
Neale, Larry
3
Poddar, Amit
3
Seger-Guttmann, Tali
3
Wong, IpKin Anthony
3
Bang, Nguyen
2
Barnes, Donald C.
2
Baron, Steve
2
Basso, Kenny
2
Beatson, Amanda
2
Benkenstein, Martin
2
Black, Hulda G.
2
Blodgett, Jeffrey
2
Bock, Dora Elizabeth
2
Buoye, Alexander
2
Carlson, Jamie
2
Chen, Ivy S. N.
2
Cheng, Zhao-Hong
2
Choi, Beom Joon
2
Chou, Cindy Yunhsin
2
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The journal of services marketing
Journal of business research : JBR
2,543
Journal of retailing and consumer services
2,106
International journal of hospitality management
911
Rassegna economica : rivista internazionale di economia e territorio
828
SpringerLink / Bücher
820
International journal of consumer studies
793
Rivista di politica economica
790
NBER working paper series
784
Psychology & marketing
729
Working paper / National Bureau of Economic Research, Inc.
675
Review of economic conditions in Italy
647
NBER Working Paper
594
Discussion paper series / IZA
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Industrial marketing management : the international journal for industrial and high-tech firms
562
Technological forecasting & social change : an international journal
543
Discussion paper / Centre for Economic Policy Research
496
Management science : journal of the Institute for Operations Research and the Management Sciences
478
Mondo economico : settimanale di economia, finanza, politica, cultura
476
L' Industria : rivista di economia e politica industriale : review of industrial economics and policy
468
Tourism management : research, policies, practice
462
Questioni di economia e finanza
449
Asia Pacific journal of marketing and logistics
447
Rivista internazionale di scienze sociali
439
Working paper
425
The journal of product & brand management
415
Journal of travel and tourism marketing
409
European journal of marketing : EJM
408
Journal of marketing management : MM
404
Giornale degli economisti e annali di economia
401
The journal of brand management : an international journal
398
Food policy : economics planning and politics of food and agriculture
394
Journal of marketing research : JMR
394
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
391
CESifo working papers
390
Economia e politica industriale
388
Rivista di economia agraria
388
Journal of marketing
379
Cogent business & management
368
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ECONIS (ZBW)
381
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381
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1
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
2
When social media met commerce : a model of perceived customer value in group-buying
Lee, Yong-Ki
;
Kim, Young
;
Chung, Namho
;
Ahn, Kwanghoon
; …
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011615461
Saved in:
3
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
4
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
5
Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin
;
Minor, Michael
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
Saved in:
6
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
7
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
8
Customer responses to service failures on social media
Varnali, Kaan
;
Cesmeci, Caner
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 691-709
Persistent link: https://www.econbiz.de/10013407589
Saved in:
9
Promoting social resilience in service communities : a molecular biology perspective
Tang, Yihui
;
Blocker, Christopher
- In:
The journal of services marketing
36
(
2022
)
7
,
pp. 895-907
Persistent link: https://www.econbiz.de/10013407618
Saved in:
10
Co-creating value with consumers through social media
Kao, Tzu-Yi
;
Yang, Ming-Hsien
;
Wu, Ji-Tsung Ben
;
Cheng, …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
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