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The journal of services marketing
Series / American Marketing Association
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Marketing management : a quarterly business management publication of the American Marketing Association
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Commentary: "Back to the future" or "trapped in the future"? : the future of services practice and research
Hollmann, Thomas
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014515601
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Revisiting "big ideas in services marketing" 30 years later
Berry, Leonard L.
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10011445539
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