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The marketing review
Journal of marketing research : JMR
180
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of marketing
74
SpringerLink / Bücher
74
Qualitative market research : an international journal
73
Jahrbuch der Absatz- und Verbrauchsforschung
69
Journal of the Academy of Marketing Science
68
Europäische Hochschulschriften / 5
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Marketing : ZFP ; journal of research and management
55
Business horizons
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of forecasting
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Journal of marketing management : MM
44
Gabler Edition Wissenschaft
43
Journal of business economics : JBE
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
International journal of market research
41
Industrial marketing management : the international journal for industrial and high-tech firms
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Working paper / National Bureau of Economic Research, Inc.
39
European journal of marketing : EJM
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
32
Journal of advertising research
31
Handbuch der Marktforschung
30
Journal of retailing and consumer services
30
NBER working paper series
30
Esomar congress
28
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
28
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
NBER Working Paper
27
Springer eBook Collection / Business and Economics
26
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1
The ZMET method : using projective technique to understand consumer home choice
Khoo-Lattimore, Catheryn
;
Thyne, Maree
;
Robertson, Kirsten
- In:
The marketing review
9
(
2009
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003849715
Saved in:
2
A century of marketing
Egan, John
- In:
The marketing review
8
(
2008
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003674764
Saved in:
3
The existential consumption paradox : an exploration of meaning in marketing
Smith, Terry
- In:
The marketing review
7
(
2007
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10003621497
Saved in:
4
To have is to be? : a critique of self-creation through consumption
Saren, Michael
- In:
The marketing review
7
(
2007
)
4
,
pp. 343-354
Persistent link: https://www.econbiz.de/10003621503
Saved in:
5
Consumers' technology adoption behaviour : an alternative model
Chen, Chien-Hung
;
Sullivan Mort, Gillian
- In:
The marketing review
7
(
2007
)
4
,
pp. 355-368
Persistent link: https://www.econbiz.de/10003621571
Saved in:
6
Relational competence, internal market orientation and employee performance
Carter, Leanne
;
Gray, David
- In:
The marketing review
7
(
2007
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10003621586
Saved in:
7
Methods for detecting non-linear effects in latent variable structural equation models : an exhibition of the two-stage least squares method
Vlachos, Pavlos A.
- In:
The marketing review
10
(
2010
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003980723
Saved in:
8
Crafting a research proposal
Heath, M. Teresa Pereira
;
Tynan, Caroline
- In:
The marketing review
10
(
2010
)
2
,
pp. 147-168
Persistent link: https://www.econbiz.de/10003980724
Saved in:
9
The Lincoln Magna Carta: marketing a document that changed the world
Ardley, Barry C.
;
Ardley, Michaela K.
- In:
The marketing review
10
(
2010
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10008651148
Saved in:
10
Consumer choice: between explicit and implicit reference points
Tarnanidis, Theodoros K.
;
Owusu-Frimpong, Nana
; …
- In:
The marketing review
10
(
2010
)
3
,
pp. 269-286
Persistent link: https://www.econbiz.de/10008651149
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