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Brand management
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Marketing management
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Melewar, T. C.
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Lane, Nikala
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Ang, Rodolfo P.
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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The marketing review
Journal of business research : JBR
884
The journal of brand management : an international journal
577
SpringerLink / Bücher
418
The journal of product & brand management
395
Journal of retailing and consumer services
345
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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Journal of marketing
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Energy economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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Springer eBook Collection
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International journal of hospitality management
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Europäische Hochschulschriften / 5
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Journal of advertising research
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Marketing letters : a journal of research in marketing
106
International marketing review
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Journal of marketing research : JMR
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Business horizons
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Journal of global marketing
93
The IUP journal of brand management : IJBRM
92
International journal of internet marketing and advertising : IJIMA
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Marketing : ZFP ; journal of research and management
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Journal of promotion management : JPM
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Cogent business & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Journal of promotion management : innovations in planning and applied research
83
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing management : JMM ; journal of the Academy of Marketing
77
International journal of advertising : the review of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The
gasoline
industry : a review for marketing research
Lin, Yuanfang
;
Seetharaman, Seethu
- In:
The marketing review
13
(
2013
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10010247036
Saved in:
2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
3
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
4
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
5
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
6
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
7
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
8
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
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9
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
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10
An elder's reflection on marketing to the elderly
Baron, Steve
- In:
The marketing review
8
(
2008
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
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