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The gasoline industry : a review for marketing research
Lin, Yuanfang; Seetharaman, Seethu - In: The marketing review 13 (2013) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10010247036
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi; Saxena, Rajan - In: The marketing review 14 (2014) 3, pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan; Bajpai, Naval; Khandelwal, Utkal - In: The marketing review 20 (2020) 1/2, pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
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Achieving sustainable competitive advantage through brand makeover
Khan, Kalim; Panwar, Tapish - In: The marketing review 19 (2019) 3/4, pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
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Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber; Banerjee, Saikat - In: The marketing review 17 (2017) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
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Private label retailers : systematic review of winning strategies
Muruganantham, G.; Priyadharshini, K. - In: The marketing review 17 (2017) 1, pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
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Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm - In: The marketing review 16 (2016) 2, pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
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An elder's reflection on marketing to the elderly
Baron, Steve - In: The marketing review 8 (2008) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003781145