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Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi; Saxena, Rajan - In: The marketing review 14 (2014) 3, pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
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Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions
Lynn, Thoedore; Jaramillo, Artemisa; Muzellec, Laurent - In: The marketing review 14 (2014) 4, pp. 339-360
Persistent link: https://www.econbiz.de/10011444933
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Product placement and its effectiveness : a systematic review and propositions for future research
Chan, Fanny Fong Yee - In: The marketing review 12 (2012) 1, pp. 39-60
Persistent link: https://www.econbiz.de/10009549382