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The marketing review
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
90
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Journal of marketing management : MM
55
Jahrbuch der Absatz- und Verbrauchsforschung
54
Marketing Intelligence & Planning
51
European Journal of Marketing
49
Europäische Hochschulschriften / 5
48
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
42
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
International journal of forecasting
27
Journal of advertising research
25
Marketing theory
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
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ECONIS (ZBW)
28
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1
The ZMET method : using projective technique to understand consumer home choice
Khoo-Lattimore, Catheryn
;
Thyne, Maree
;
Robertson, Kirsten
- In:
The marketing review
9
(
2009
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003849715
Saved in:
2
A century of marketing
Egan, John
- In:
The marketing review
8
(
2008
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003674764
Saved in:
3
The existential consumption paradox : an exploration of meaning in marketing
Smith, Terry
- In:
The marketing review
7
(
2007
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10003621497
Saved in:
4
To have is to be? : a critique of self-creation through consumption
Saren, Michael
- In:
The marketing review
7
(
2007
)
4
,
pp. 343-354
Persistent link: https://www.econbiz.de/10003621503
Saved in:
5
Consumers' technology adoption behaviour : an alternative model
Chen, Chien-Hung
;
Sullivan Mort, Gillian
- In:
The marketing review
7
(
2007
)
4
,
pp. 355-368
Persistent link: https://www.econbiz.de/10003621571
Saved in:
6
Relational competence, internal market orientation and employee performance
Carter, Leanne
;
Gray, David
- In:
The marketing review
7
(
2007
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10003621586
Saved in:
7
Methods for detecting non-linear effects in latent variable structural equation models : an exhibition of the two-stage least squares method
Vlachos, Pavlos A.
- In:
The marketing review
10
(
2010
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003980723
Saved in:
8
Crafting a research proposal
Heath, M. Teresa Pereira
;
Tynan, Caroline
- In:
The marketing review
10
(
2010
)
2
,
pp. 147-168
Persistent link: https://www.econbiz.de/10003980724
Saved in:
9
The Lincoln Magna Carta: marketing a document that changed the world
Ardley, Barry C.
;
Ardley, Michaela K.
- In:
The marketing review
10
(
2010
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10008651148
Saved in:
10
Consumer choice: between explicit and implicit reference points
Tarnanidis, Theodoros K.
;
Owusu-Frimpong, Nana
; …
- In:
The marketing review
10
(
2010
)
3
,
pp. 269-286
Persistent link: https://www.econbiz.de/10008651149
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