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Report of American Marketing Association Committee on marketing research techniques
Crossley, Archibald; Houghton, Dale; Robinson, D. E.; … - 2009
Persistent link: https://www.econbiz.de/10003794165
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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A management audit of marketing research
Sessions, Robert E. - 2009
Persistent link: https://www.econbiz.de/10003794186
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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://www.econbiz.de/10003794189
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Creativity in consumer research
Blankenship, Albert Breneman - 2009
Persistent link: https://www.econbiz.de/10003794190
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Some observations on marketing research in top management decision making
Keane, John G. - 2009
Persistent link: https://www.econbiz.de/10003794193
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2009
Persistent link: https://www.econbiz.de/10003794200
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A prospectus for theory construction in marketing
Bagozzi, Richard P. - 2009
Persistent link: https://www.econbiz.de/10003794755
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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre R.; Money, Arthur H. - 2009
Persistent link: https://www.econbiz.de/10003794767