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Advertising and profitability
Sherman, Roger; Tollison, Robert - In: The review of economics and statistics 53 (1971) 4, pp. 397-407
Persistent link: https://www.econbiz.de/10002816555
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A comparison of alternative optimal models of advertising expenditures : stock adjustment vs. control theoretic approaches
Tsurumi, Hiroki - In: The review of economics and statistics 55 (1973) 2, pp. 156-168
Persistent link: https://www.econbiz.de/10002927040
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Advertising and competitive behaviour of selected Australian firms
Metwally, M. M. - In: The review of economics and statistics 57 (1975) 4, pp. 417-427
Persistent link: https://www.econbiz.de/10002475654
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Consumer behavior, retailer power and market performance in consumer goods industries
Porter, Michael E. - In: The review of economics and statistics 56 (1974) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10002666023
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Informative and goodwill advertising
Boyer, Kenneth D. - In: The review of economics and statistics 56 (1974) 4, pp. 541-548
Persistent link: https://www.econbiz.de/10002015274
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Advertising market structure and performance
Comanor, William S.; Wilson, Thomas A. - In: The review of economics and statistics 49 (1967) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10002020222
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On advertising and profitability
Comanor, William S.; Wilson, Thomas A. - In: The review of economics and statistics 53 (1971) 4, pp. 408-410
Persistent link: https://www.econbiz.de/10002020384