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~isPartOf:"The review of economics and statistics"
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Werbung als Investition
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Werbungsbetrieb
7
Vereinigte Staaten
2
Arzneimittelunternehmung
1
Australien
1
Einzelhandelsbetrieb
1
Japan
1
Markt
1
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7
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7
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Comanor, William S.
2
Wilson, Thomas A.
2
Boyer, Kenneth D.
1
Metwally, M. M.
1
Porter, Michael E.
1
Sherman, Roger
1
Tollison, Robert
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The review of economics and statistics
Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
7
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1
Advertising and profitability
Sherman, Roger
;
Tollison, Robert
- In:
The review of economics and statistics
53
(
1971
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10002816555
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2
A comparison of alternative optimal models of advertising expenditures : stock adjustment vs. control theoretic approaches
Tsurumi, Hiroki
- In:
The review of economics and statistics
55
(
1973
)
2
,
pp. 156-168
Persistent link: https://www.econbiz.de/10002927040
Saved in:
3
Advertising and competitive behaviour of selected Australian firms
Metwally, M. M.
- In:
The review of economics and statistics
57
(
1975
)
4
,
pp. 417-427
Persistent link: https://www.econbiz.de/10002475654
Saved in:
4
Consumer behavior, retailer power and market performance in consumer goods industries
Porter, Michael E.
- In:
The review of economics and statistics
56
(
1974
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10002666023
Saved in:
5
Informative and goodwill advertising
Boyer, Kenneth D.
- In:
The review of economics and statistics
56
(
1974
)
4
,
pp. 541-548
Persistent link: https://www.econbiz.de/10002015274
Saved in:
6
Advertising market structure and performance
Comanor, William S.
;
Wilson, Thomas A.
- In:
The review of economics and statistics
49
(
1967
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10002020222
Saved in:
7
On advertising and profitability
Comanor, William S.
;
Wilson, Thomas A.
- In:
The review of economics and statistics
53
(
1971
)
4
,
pp. 408-410
Persistent link: https://www.econbiz.de/10002020384
Saved in:
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