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The service industries journal
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The effects of incentive types and appeal regulatory framing in travel advertising
Chou, Hsuan-Yi
;
Lien, Nai-Hwa
- In:
The service industries journal
32
(
2012
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10009842281
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Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
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