The effects of incentive types and appeal regulatory framing in travel advertising
Year of publication: |
2012
|
---|---|
Authors: | Chou, Hsuan-yi ; Lien, Nai-hwa |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 6, p. 883-897
|
Subject: | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Anreizregulierung | Incentive regulation | Geographische Entfernung | Geographic distance | Kognition | Cognition |
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