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Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Sudbury, Lynn; Simcock, Peter - In: The silver market phenomenon : marketing and innovation …, (pp. 195-201). 2011
Persistent link: https://www.econbiz.de/10008746029
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Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi - In: The silver market phenomenon : marketing and innovation …, (pp. 175-193). 2011
Persistent link: https://www.econbiz.de/10008746030
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Silver pricing : satisfying needs is not enough ; balancing value delivery and value extraction is key
Lippert, Stefan - In: The silver market phenomenon : marketing and innovation …, (pp. 161-173). 2011
Persistent link: https://www.econbiz.de/10008746031
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Current strategies in the retail industry for best-agers
Arnold, Gunnar; Krancioch, Stephanie - In: The silver market phenomenon : marketing and innovation …, (pp. 149-159). 2011
Persistent link: https://www.econbiz.de/10008746032
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Service innovation : towards designing new business models for aging societies
Reinmoeller, Patrick - In: The silver market phenomenon : marketing and innovation …, (pp. 133-146). 2011
Persistent link: https://www.econbiz.de/10008746033
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Senior educational programs to compensate for future student decline in German universities
Schwarz, Doreen; Steidelmüller, Janine; Hipp, Christiane - In: The silver market phenomenon : marketing and innovation …, (pp. 451-463). 2011
Persistent link: https://www.econbiz.de/10008746300
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Material innovation in the Japanese silver market
Tomita, Junichi - In: The silver market phenomenon : marketing and innovation …, (pp. 419-434). 2011
Persistent link: https://www.econbiz.de/10008746306
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The golden opportunity of silver marketing : the case of housing and financial services
Grossberg, Kenneth Alan - In: The silver market phenomenon : marketing and innovation …, (pp. 395-407). 2011
Persistent link: https://www.econbiz.de/10008746310
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In-vehicle telematic systems and the older driver
Meyer, Joachim - In: The silver market phenomenon : marketing and innovation …, (pp. 383-393). 2011
Persistent link: https://www.econbiz.de/10008746312
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Business opportunities in personal transportation : traffic safety for older adults
Mitobe, Kazutaka - In: The silver market phenomenon : marketing and innovation …, (pp. 371-381). 2011
Persistent link: https://www.econbiz.de/10008746313