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Profiling mass affluent luxury goods consumers in China : a psychographic approach
Lu, Xiao; Pras, Bernard - In: Thunderbird international business review 53 (2011) 4, pp. 435-455
Persistent link: https://www.econbiz.de/10009248009
Cover Image
Profiling mass affluent luxury goods consumers in China: A psychographic approach
Xiao Lu, Pierre; Pras, Bernard - In: Thunderbird international business review 53 (2011) 4, pp. 435-456
Persistent link: https://www.econbiz.de/10009167109