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~isPartOf:"Thunderbird international business review"
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Thunderbird international business review
Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
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Always learning
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wi - Wirtschaft
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H2H Marketing : Case Studies on Human-to-Human Marketing
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California management review
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Does marketing need reform? : fresh perspectives on the future
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MIT sloan management review
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Marketing management and the decision sciences: theory and applications
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Coca-Cola and the fight against the global obesity epidemic
Gertner, David
;
Rifkin, Laura Schrier
- In:
Thunderbird international business review
60
(
2018
)
2
,
pp. 161-173
Persistent link: https://www.econbiz.de/10011952339
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2
Case Study: International Pizza House in Brazil - Pizza. Brazilian comfort food of choice? Perhaps, but only if the marketing strategy is a successful one. After a remarkably succe...
Gertner, David
;
Guthery, Dennis
- In:
Thunderbird international business review
44
(
2002
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10005944311
Saved in:
3
Coca-Cola's marketing challenges in Brazil: The tubaínas war
Gertner, David
;
Gertner, Rosane
;
Guthery, Dennis
- In:
Thunderbird international business review
47
(
2005
)
2
,
pp. 231-254
Persistent link: https://www.econbiz.de/10007777782
Saved in:
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