Purpose – The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely … this goal, this study used content analysis to analyze the Korea tourism brand image. Findings – Overall, 200,435 words … the value of the Korea tourism brand image, only adjectives in context were extracted. In total, 2,716 adjectives in each …

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its … approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively … rigorously study and evaluate the image of what we understand as a tourism destination characterized by “sun and beach”. It then …

Purpose – Tourism has become a global industry, with the destination being at the core of the tourism product. Due to … toward the tourists. Originality/value – This study emphasizes the complexity of the tourism product. Moreover, it is shown …

coordinator role attributed to the whole organization by those individuals (i.e. how they see the DMO as coordinator). Fifth, the …

Purpose – The aim of this contribution is to present the structural constraints faced by the Cypriot tourism industry … on its path to changing its product portfolio, previously dominated by the beach-tourism segment. Design …

influence the urban tourism destination image of Budapest. Design/methodology/approach – Place marketers' strategies highly … influence the tourism and hospitality industry and contribute to competitiveness. Findings – The findings show that London … should be deepened. Practical implications – The research offers a new approach to consider Chinese tourism‐related services …

Events, conventions and other meetings are one of the fastest growing sectors within the tourism industry. For many …