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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting; Yu, Irina Y.; Yang, Morgan X.; Yi, Mengjie - In: Tourism management : research, policies, practice 86 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
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Booking.com : the unexpected scoring system
Mellinas, Juan Pedro; Martínez María-Dolores, … - In: Tourism management : research, policies, practice 49 (2015), pp. 72-74
Persistent link: https://www.econbiz.de/10011312700
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Beyond fragmentary : a proposed measure for travel vaccination concerns
Adongo, Charles A.; Amenumey, Edem Kwesi; Kumi-Kyereme, … - In: Tourism management : research, policies, practice 83 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012417496
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Effects of Booking.com's new scoring system
Mellinas, Juan Pedro; Martin-Fuentes, Eva - In: Tourism management : research, policies, practice 85 (2021), pp. 1-5
Persistent link: https://www.econbiz.de/10012514400
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung; King, Ceridwyn; Hudson, Simon; … - In: Tourism management : research, policies, practice 59 (2017), pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina; Dinnie, Keith - In: Tourism management : research, policies, practice 66 (2018), pp. 302-314
Persistent link: https://www.econbiz.de/10011814727