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Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert; Großmann, Tina - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 3, pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
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"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert; Stock, Carolin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 62 (2016) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
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How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
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Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
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Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie; Pelsmacker, Patrick de - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 4, pp. 6-20
Persistent link: https://www.econbiz.de/10003910935