Enhancing the travel experience has become a crucial consideration for transportation companies to promote differentiation and customer loyalty. Therefore, transport planners, providers and manufacturers in general are becoming aware of the significance of understanding the passenger experience...

This article presents the results of a qualitative study with 49 bus passengers in two types of mid-distance journeys: (1) experience-centric trips (touristic), and (2) utilitarian trips (intercity transportation). Study results show that passenger travel experience encompasses all moments of...