This assessment examines the marketing strategy of Krating Daeng, an energy drink developed in Thailand in 1962 by Bangkok-based TC Pharmaceutical Industry Company Ltd. Students are asked to propose a marketing strategy that examines the various branding, positioning, and distribution channel...

This assessment examines Disney's entry into Shanghai, China. In November 2009, Disney won approval from the central government of China to build a Disneyland style park in Shanghai, after 20 long years. This agreement has been considered as a landmark deal as it carries enormous cultural and...

This assessment examines the global marketing strategy of Tata Motors, India's largest automobile company established in 1945. With over 4 million Tata vehicles in use in India, Tata Motors is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's...

This assessment examines the services strategies of Marriott International, a leading lodging company with over 3,100 lodging properties in the United States and 66 other countries. Students are asked to conduct an analysis of the relationship between services management strategies and the...

In recent years, Master of Business Administration (MBA) programmes have come under assault, not politically but for its principles and values of the education process. The assault has focused on the value of corporate social responsibility and ethics as sustainable strategies in the creation...

In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself...

This assessment examines the marketing strategy of PocketSherpa, an application developed by Localyte Inc., an open platform web site which connects travellers with locals. Issues related to online transactions are discussed from both a buyer’s perspective (credit-card frauds, privacy and...

This assessment examines the services strategy of Club Med China. Club Med wants to become the leading operator of upscale all-inclusive resorts, with the objective of making China its second largest market within the next five years. Students are asked to develop a services strategy for Club...