Disney’s Entry into Shanghai, China

This assessment examines Disney's entry into Shanghai, China. In November 2009, Disney won approval from the central government of China to build a Disneyland style park in Shanghai, after 20 long years. This agreement has been considered as a landmark deal as it carries enormous cultural and financial implications. Students are asked to propose a services management strategy that examines Disney's service concept, its key functions of operations, human resources and marketing as well as issues with respect to competitive advantage. This assessment is suitable for use in both undergraduate and graduate courses in services or operations management