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The geographical factors in function of viniculture and wine tourism development in the Tikvesh Basin

Pavlov, Kole; Milenkovski, Ace; Pavlovski, Gjorgi - In: UTMS journal of economics / University of Tourism and … 5 (2014) 1, pp. 89-102

wine tourism in the renowned Tikvesh Basin, which represents a symbol of this type of activities in the Republic of …-geographical factors which enhance development of vine-growing, winery and wine tourism, whose outstanding potential has only modestly been …

Persistent link: https://www.econbiz.de/10010439202

Viticultural regions in function of the development of wine tourism

Nickova, Meri - In: UTMS journal of economics / University of Tourism and … 12 (2021) 2, pp. 204-210

During the last decade, wine tourism has been intensively developed through small wineries in several viticultural … regions in the Republic of North Macedonia. Wine tourism has an important role in creating tourism development policies in the … country. Wine tourism is a tourist form that is characterized by attractive attributes through which it encourages domestic …

Persistent link: https://www.econbiz.de/10012803139

Public relation based model of integrated marketing communications

Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186

The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing...

Persistent link: https://www.econbiz.de/10011613911

Exposure and use of mobile media devices by children : challenges and implications

Naumovska, Ljupka; Serafimovic, Gordana; Efremov, Ljupco - In: UTMS journal of economics / University of Tourism and … 10 (2019) 1, pp. 125-134

The children’s influence on the parent’s buying behavior as well as on the family budget was neglected in the past. In today’s modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and messages that are fostering their eagerness for...

Persistent link: https://www.econbiz.de/10012178694

Strategic brand management in function of improving the competitive position of tourist destinations

Blazheska, Daliborka; Ristovska, Natasha; Nakovski, Dejan - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 52-62

Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

Persistent link: https://www.econbiz.de/10014327979

Achieving competitiveness with marketing 5.0 in new business conditions

Bakator, Mihalj; Vukoja, Marija; Manestar, Dino - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 63-73

This paper investigates the changing business paradigm, enterprise competitiveness, and the arrival of Marketing 5.0. To remain competitive, businesses must adapt to digital marketing, innovative technology, and a growing emphasis on ethical considerations. The paper delves into the factors that...

Persistent link: https://www.econbiz.de/10014327996

Exploring the relationship between digital skills, online buying, and encountered problems across europe

Stankov, Nina Angelovska - In: UTMS journal of economics / University of Tourism and … 14 (2023) 2, pp. 188-198

In the evolving landscape of e-commerce, digital skills serve as a fundamental determinant of effective engagement, influencing the overall online purchasing experience and the ability to address encountered problems. This research, based on Eurostat data for 2021 across 36 European countries,...

Persistent link: https://www.econbiz.de/10014444665

Analysis of customer activity, the importance of timing for effective marketing actions : case of group buying site, grouper

Angelovska, Nina - In: UTMS journal of economics / University of Tourism and … 12 (2021) 2, pp. 156-170

In order to achieve successful management of their sales and marketing activities companies need to monitor and analyse the activity of their customes. The goal of this study is twofold. First, an empirical investigation of customers’ activitiy is conducted by using the Customer Activity...

Persistent link: https://www.econbiz.de/10012803124

Investment risk and efficiency analysis of Croatian pension funds

Krcić, Mateo; Kolačko, Valentina; Kokotec, Ivana Đunđek - In: UTMS journal of economics / University of Tourism and … 12 (2021) 2, pp. 186-203

The object of this study is to analyze investment efficiency of pension funds by examining the portfolios of four mandatory pension funds (AZ, Erste Plavi, PBZ Croatia osiguranje and Raiffeisen). In this study, the pension system is analyzed through two step procedure. The study will first focus...

Persistent link: https://www.econbiz.de/10012803137

The impact of digital trends on marketing

Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 11 (2020) 1, pp. 48-58

The growing presence of the internet in people's daily lives gives us the right to think about the growing use of digital marketing. Companies should use the internet and social networks to promote and sell their products, as digital marketing is extremely important for running a business. New...

Persistent link: https://www.econbiz.de/10012297250