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Customer experience and its marketing outcomes in financial services : a multivariate approach
Raina, Swati; Chahal, Hardeep; Klaus, Phillip; Dutta, Kamani - In: Understanding the role of business analytics : some …, (pp. 119-143). 2019
Persistent link: https://www.econbiz.de/10011949847
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Business analytics : concept and applications
Chahal, Hardeep; Jyoti, Jeevan; Wirtz, Jochen - In: Understanding the role of business analytics : some …, (pp. 1-8). 2019
Persistent link: https://www.econbiz.de/10011949796
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Re-investigating market orientation and environmental turbulence in marketing capability and business performance linkage : a structural approach
Kaur, Jagmeet; Chahal, Hardeep; Gupta, Mahesh Chander - In: Understanding the role of business analytics : some …, (pp. 145-168). 2019
Persistent link: https://www.econbiz.de/10011949853