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Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes...
Persistent link: https://www.econbiz.de/10011420564
We study targeted information in a duopoly model with differentiated products, allowing for consumers with limited attention. The presence of inattentive consumers incentivizes firms to behave as if they were mass-advertisers, despite their ability to direct their messages precisely towards...
Persistent link: https://www.econbiz.de/10011663189
This paper develops a framework to systematically study how changes in market conditions affect the equilibrium inequality between heterogeneous agents. By stating our setting as a "competition for market shares", we can derive inequality predictions for vastly different competition models. This...
Persistent link: https://www.econbiz.de/10012420689
The last decades have seen large improvements in digital advertising technology that allowed firms to better target specific consumer tastes. This research studies the relationship among digital advertising, the rise of varieties, and economic welfare. We develop a model of advertising and...
Persistent link: https://www.econbiz.de/10014388429
We examine the implications of limited consumer attention for the targeting decisions of competing firms. Limited attention alters the strategic role of information provision as firms may become incentivized to behave as mass advertisers, despite perfect targeting abilities. We analyze the...
Persistent link: https://www.econbiz.de/10012155365
We propose a model of competitive attention based on two key premises: i) People have limited information processing capacities and ii) consideration sets are formed according to relative salience. The equilibrium predictions we obtain can help to understand, and connect, diverse empirical...
Persistent link: https://www.econbiz.de/10012513583
Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing and market structure and increasing (or decreasing) dominance. We propose a simple model of persuasive...
Persistent link: https://www.econbiz.de/10014198480
We develop a new method for deriving minimal state variable (MSV) equilibria of a general class of Markov-switching rational expectations models and a new algorithm for computing these equilibria. We compare our approach to previously known algorithms, and we demonstrate that ours is both...
Persistent link: https://www.econbiz.de/10010292278
A key aim of economics is to set goals and investigate the relationship between various socio-economic indicators. By fitting time series data using a Bayesian dynamical systems approach we identify non-linear interactions between GDP, child mortality, fertility rate and female education. We...
Persistent link: https://www.econbiz.de/10011396729
Global emissions beyond 44 gigatonnes of carbondioxide equivalent (GtCO2e) in 2020 can potentially lead the world to an irreversible climate change. Employing a novel dynamical system modeling approach, we predict that in a business-asusual scenario, it will reach 61 GtCO2e by 2020. Testing...
Persistent link: https://www.econbiz.de/10011396730