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Measurement and modelling of TV-viewing, radio-listening and newspaper/magazin-readership
Mortensen, Peter S. - 1997
Persistent link: https://www.econbiz.de/10013275125
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The preliminary stage in new product development : results from a cross cultural study
Juhl, Hans Jørn; Kristensen, Kai; Dahlgaard, Jens Jörn; … - 1998
Persistent link: https://www.econbiz.de/10013275127
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Economic foundations for an entrepreneurial marketing concept
Johannsen Duus, Henrik - 1994
Persistent link: https://www.econbiz.de/10000897611
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The fourth era of marketing : product oriented
Pento, Tapio - 1990
Persistent link: https://www.econbiz.de/10000808247
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Evaluating marketing management from ethical point of view
Takala, Tuomo; Uusitalo, Outi - 1991
Persistent link: https://www.econbiz.de/10000822410
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000941930
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Wege zu einer neuen Marktsegmentierung
Kaupp, Peter - 1994
Persistent link: https://www.econbiz.de/10000904067
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Search online - purchase online in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - 2015
Persistent link: https://www.econbiz.de/10011712444
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Strategic use of social media influencer marketing
Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
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Working papers on family business research 2004 - 2006
Kansikas, Juha - 2006
Persistent link: https://www.econbiz.de/10003324923