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Brand level evidence on the impacts of advertising on beer consumption

Heimonen, Kari; Uusitalo, Outi - 2006

Persistent link: https://www.econbiz.de/10003319276

Spatial advertisement in political campaigns

Prummer, Anja - 2016

This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of …

Persistent link: https://www.econbiz.de/10011576206

Increasing retirement savings through access points and persuasive messages : evidence from Mexico

Bosch Mossi, Mariano; Rubli, Adrian - 2019

Transaction costs impose a barrier to savings, but lowering them may have smaller impacts than expected due to other constraints, such as psychological biases. Within the context of retirement savings under defined contributions in the privatized pension system in Mexico, we analyze two...

Persistent link: https://www.econbiz.de/10012167886

Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009

Gambaro, Marco; Puglisi, Riccardo - 2012

Persistent link: https://www.econbiz.de/10011759948

Newspaper and internet display advertising : co-existence or substitution?

Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012

Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years … complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … otherwise mostly substitutional advertising markets. This paper empirically tests these hypotheses by analyzing advertising …